2011 IDA Discover Taipei -- 2011臺北世界設計大展-探索臺北

Taipei is home to many well-known landmarks, such as the Taipei 101, the Chang Lai-Shek Memorial, and the Palace Museum. But true Taipei charisma is found in the labyrinthine alleys. But Taipei's character remains to be discovered in the traditions and details of our lifestyles, and it's this minutiae that define us as a city. The city begins with the individuals, and design is inspired by individuality.
In RE-discover, a re-known motion design and animation studio Grass Jelly takes us into the streets and alleys of Taipei City and witnesses 10 designers and design teams in action.
Director Muh Chen’s distinct visual language and fast-paced style brings out the unique aesthetics in the city’s labyrinthine streets and highlights the designers’ insight and ideas in their work, essential elements in taking Taipei towards becoming World Design Capital 2016. Visitors of the pavilion will be surrounded by a seamless wide-screen display, a total virtual immersion, and experience the talents and passio