California Dreaming - Juicy Couture

SWG's Branded Entertainment division was contracted to create a group of films for fashion brand and retailer, Juicy Couture. Challenged with the idea of "breaking the mold" and thinking outside of the usual Juicy Couture campaign, while still remaining brand appropriate, we produced a narrative video entitled "California Dreaming". Featuring international supermodel, Candice Swanepoel, and rewnowned photographer, Terry Richardson, the video showed the model in various looks from Juicy Couture's holiday co

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Juicy Couture presents the making of their Holiday 2012 California Dreaming video featuring an exclusive interview with Candice Swanepoel.