Canal+ Fuel for Fans by BETC Paris

Canal+ Fuel for Fans by BETC Paris

BETC was founded in 1995 by Rémi Babinet, Mercedes Erra and Eric Tong Cuong (the latter no longer at the agency) and counts today 700 employees. BETC is a leading French advertising agency and is since 2007 managed by President and CCO Stéphane Xiberras.

The agency handles over 70 clients worldwide, including Peugeot, Air France, Evian, Canal+, Lacoste, Disneyland, McDonald's, Kraft Foods, Van Cleef Arpels, and many more.