Creative Realized - Making Of Tbaytel Christmas 2011

When approached by Generator Strategic Advertising with the concept for Tbaytel's 2011 Christmas Spot, Imaginarium and its Network of Video Production Professionals knew we were going to have some fun. The idea was simple enough, some elves handling and prepping seemingly giant cellphones in the comfort of Santa's workshop far off in the North Pole, ultimately revealing the entire environment contained within a snow globe. This was going to require some movie magic. We decided that a three dimensional virtual set was the way to go. Live action was shot at Imaginarium Studios in Thunder Bay, Ontario on an enormous greenscreen cyc. Take a behind-the-scene glance at how it was done. Watch the finished commercial Client: Tbaytel Client Website: Produced By: Imaginarium Studio Inc. Imaginarium Website: Agency: Generator Agency Website: 3D Animation / VFX: RennerVFX RennerVFX Website: Sound De