Forgiveness for Schneider Beer - Ogilvy & Mather Argentina

The taste and quality of a Schneider Beer could be summarized in a big secret: maturation time.

Ogilvy & Mather Argentina and Schneider visualized that this maturation is the same that men need: conquering a blonde and a brunette, cheating on your girlfriend, sneaking out, etc.

"Somehow, this is the first commercial of the category dedicated to women, and we like that very much. "Forgiveness" is a sincere apology from male to women for the immaturity and maleness", declared the ECDs of the ag