Kellogg's: Crunchy Nut - Snake

The first commercial in a new campaign for Crunchy Nut talks to the spontaneous, "ooh go on then" side in everyone, about the sheer irresistible taste of the food.

Created by Leo Burnett, the ad takes the brand back to the traditional end line of "The trouble is they taste too good". There's just something about the golden flakes encrusted with their magic combination of honey, nuts and brown sugar that means that, once you've tried them, you'll just want more, regardless of the circumstance...