Leadership Brand

2011 Green Brand leaders and their best practices are profiled by Annie Longsworth, Global Sustainability Practices Leader for Cohn Wolfe in a video interview with Bill Roth, founder of Earth 2017 and author of The Secret Green Sauce.

WBCSD member company Havas Media releases their first video debate for 2011 on making sustainability pivotal to brands and brands pivotal to sustainability. Peter Paul van de Wijs, Managing Director, Business Role Focus Area, joins Fernando Rodés Vilà, CEO Havas, Lord Alan Watson, Chairman Havas Media UK and Guy Champniss, Havas Media Intelligence, to discuss the changing relationships between consumers brands and society.

"Brand Leadership in the Digital World" - Главные тренды 2014 и основные тенденций, которые будут оказывать влияние на потребительское поведение, маркетинг и рекламу

Модератор: Сергей Митрофанов – Agency One, Генеральный директор

Ольга Турищева – М-Видео, директор по маркетингу
Александра Белых – Google Russia, brand solutions & innovations lead
Инесса Ишунькина – TNS Россия, директор по интернет-проектам
Александр Пятигорский – Beeline, директор по цифровым коммуникациям с клиентами
Борис Омельницкий -

An interview with Dave Ulrich and Norm Smallwood, Founders, The RBL Group. You have a strong personal leadership brand when your individual strengths deliver value to the people you want to serve.

We First sits down with Tom LaForge, Global Director of Human & Cultural Insights at The Coca-Cola Company, to discuss how brand story shapes brand leadership and how today's biggest corporations have the chance to drive large-scale social change.

In this presentation featuring Roland Bernhard from the third annual CMO Summit in Zurich, he discusses the ecosystem and patterns of influence that need to be addressed by brands.

An interview with Dave Ulrich and Norm Smallwood, Cofounders, The RBL Group. Companies build a leadership brand by developing leaders who enable employees to deliver the results expected by customers.