MOTEL 6 Metamorphosis

by Dafne Velia<br/><br/>

Motel 6 and The Richards Group recently joined forces with production company King and Country (KC) to create a :30 commercial that debuted as the centerpiece of a cross-media campaign celebrating the brand's 50th anniversary. The spot takes us on a classic family road trip that spans 50 years. Rick Gledhill directed for KC. This spot was completed start to finish all in house at KC - production, direction, editorial, animation, and VFX.


Help celebrate Motel 6's 50th Anniversary with their Metamorphosis Commercial. The commercial takes you on a classic family road trip through the span of 50 years. Motel 6 and The Richards group joined forces with production company King and Country to create this special 50th anniversary commercial. Explore more Motel 6 videos at the Motel 6 YouTube Channel or explore Motel 6's website at Motel6.com.