McLaren P12 Teaser - 'McLaren Vs Aerodynamics'

In another collaborative project with MarshmallowLaserFeast, and James Medcraft, we produced a stunning film for the launch of McLaren's P12 super car. The goal for the project was to show the P12’s aerodynamic qualities in a whole new light, without actually having physical access to the car itself. Light painting has been around for decades but has never been put into full motion. Until now. Working with McLaren we were able to process their wind tunnel airflow data and score out paths for individua