Philip Kotler

Internet Marketing - Philip Kotler

Marketing Strategy


America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professo

Philip Kotler, SC Johnson Son Distinguished Professor of International Marketing, Northwestern University J.L. Kellogg School of Management

Dr. Philip Kotler, the S.C. Johnson Son Professor of International Marketing at the Kellogg School of Management at Northwestern University in Evanston, Illinois, is the world's most renowned marketing expert. He received his Master's Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Ha

Diploma in Management (DIM)/
Postgraduate Diploma in Management(PGDIM)/
Master of Business Administration Banking and Finance(MBF):
MS-6 Marketing for Managers