VW Polo Dad

Our new TV ad for the Volkswagen Polo shows the evolving relationship of a protective father and his daughter, from the moment he first brings her home from the hospital to the day she finally leaves home, when he hands her the keys to a shiny new Polo -- ensuring she "stays in safe hands".

You can trust the small but tough Volkswagen Polo to protect your loved ones and keep you safe.

Stay in safe hands. Polo. Small but tough.

Agency: DDB, London Executive Creative Director: Jeremy Craigen Copywriter: Tom Chancellor Art director: Luke Flynn Production company: Pulse Films Directors: Thirtytwo (Will Lovelace and Dylan Southern) Music: Sniffy Dog