yves béhar on redeveloping NIVEA's brand image

responsible for creating the new design language for the world's largest skincare brand, yves béhar / fuseproject turned to NIVEA's iconic blue tin as his main reference for the redevelopment of the product visuals as seen reflected directly in the updated logo as well as the rounded contours of the updated packaging. see designboom's original article at: http://www.designboom.com/design/fuseproject-yves-behar-nivea-rebranding/